Shortlytics App Gold Icon

Shortlytics iOS app icon Design

iOS app that returns analytics on bit.ly and goo.gl short URLs.

Project Highlights

Thumbnail Sketches

Thumbnail Sketches

Initial sketches included imagery based on concepts of data analysis and various associations with "shortening", "cutting", and otherwise "compressing" URLs.

Original Sketch

Original Sketch

The bit.ly URL shortening service suggested to me the image of a pair of scissors cutting URL "pages" into smaller "bits".

Design Revision

Design Revision

We decided that the scissors design was somewhat misleading, since the app's function wasn't itself a shortening service, but a tool to analyze already-shortened URLs. For this reason I returned to the design and replaced the scissors with a magnifying glass, showing it focusing on the data on one of the "bits" of paper.

Additional Imagery

Additional Imagery

Icons were needed for the app settings legal, support, mail, and twitter. I similarly created rough sketches, which I developed into web-ready versions using Illustrator.

Splash Page

Splash Page

Finally, I created a simple informational splash page for the promotion of Shortlytics. It included a newsletter signup option and link to download the app from the App Store.

INSIGHT!