Medal Alerts is an iOS app that provided real-time push alerts of events results during the 2012 Olympic Games.
I began with initial sketches, free associating imagery based on the "Medal Alerts" name, keeping in mind the app's basic purpose: to provide instant alerts of bronze, silver, or gold medals won in the 2012 Olympic Games.
Hex color values were established based on the developing artwork for use in developing UI elements throughout the app.
Developing Chosen Sketch
The most compelling sketch was decided and certain details, such as the part the ribbon threads through, were modified for similarity with the design of the actual 2012 medal. Color was added digitally and a teal-magenta gradient was applied as a background to relate to the colors established by the Olympic Committee. Special care was taken not to infringe on style restrictions published by the Committee.
Additional image assets were created according to style guidelines such as required by Apple's "App of the Day" at the time.