Marathons with Meaning
Peter Kline established Seattle, WA based MWM with a mission to "give back" to society in a very powerful way by including special-needs children and children with disabilities in the marathon experience.
Following his first marathon at age 53, he began giving the "rider-athlete" child an opportunity to compete in a marathon of their own by pushing a custom runner/stroller the entire 26.2-mile journey.
Peter needed a logo in time for the MWM Ultra 100, coinciding with the 2017 Alaska Airlines Rock-n-Roll Seattle Marathon. As this was to be a high-visibility event, the logo should represent Marathons with Meaning by illustrating concepts like Inspiration, Inclusion, Kindness, Passion, and Giving Back.
The color palette is based on the following associations:
Light blue: Health, healing, tranquility, understanding, and softness
Green: Growth and hope
Red: Courage and passion